Using Your Escort Website To Shorten Your Sales Cycle

Use Your Escort Website To Shorten Your Sales Cycle

Is your personal escort website languishing as little more than just a web brochure? As a professional service business, the problem with a web brochure is it's often loaded with features and ignores persuasive results. A web brochure uses a lot of I statements, as in, ‘I am good at… or I like to do…', instead of speaking to the heart of your visitor's problem. Effectively you may neglect to ask, or answer, the critical questions the visitor has first and foremost on their mind.

The secret to rich rewards, meaning more calls, better clients, more money, is the potency of your marketing brand. Your website has to evoke emotion, build a sense of connection with your visitor, captivate their imagination and brand you as remarkable. A client capturing website grabs people's attention, tugs on their heart, and inspires them to feel their problem can be solved, or their fantasy realized, by employing your services.

So, how Can A Website Shorten Your Sales Cycle?

1. Clients pre-qualify themselves

In an article I wrote called “Writing Ad Copy That Sells” I spoke of having a well written introduction and service description that anticipates and answers all the client's questions they already have in mind. Instead of being bogged down with looky-lou's, the calls and emails you will then receive are from interested prospective clients who have already determined that you meet their wants and needs Your website allowed them to feel you understand their situation, and can meet their expectations, and they are looking to you as the solution. The results for you? Your time is spent on clients who call to book you, not clients who call to ask more questions to only have to think about it and maybe call back.

2. Weeding out the wrong type of clients

If your website sends a clear message of exactly who you work best with and what problems you solve, it will automatically weed out the wrong type of clients. Worried about missing new opportunities? Don't be! The wrong types of clients never become the right type. The difference is, with a client capturing website, you've saved hours of time and effort figuring out-one person at a time—if you're a match. The results for you? Increased focus and energy you can spend on the clients you love working with. So, let the prospects know what you offer, what you expect, what your time costs, etc. Let them decide if you can give them what they want, if they can meet your expectations, and if they can afford you. etc.

3. Evoking emotion

A ho-hum website generates few calls or contacts. What a waste! From your opening headline, to your tagline and final call to action, a client capturing website must create a strong, lasting, powerful impression with a unique message. The sensations, thoughts, and feelings you want to inspire are woven throughout every page of your website because you are using buzz words that you know click with the emotional mindset of your viewers. Even your choice of colors, design, and images enrich the emotions you want your visitor to experience. The results for you? Your prospective clients instantly feel a sense of rapport and connection and begin to feel comfortable with you. Remember, people buy on emotions, not facts, and they buy from people they like.

4. Getting your visitor to act

That is the point, isn't it? To motivate your website visitor to take action! Whether it's to pick up the phone to call you, or send an email. Wouldn't you rather spend less time marketing and selling yourself, and more time delivering your service?

5. Gaining permission for you to follow up and contact them again

It's no secret that your customer base is your goldmine. Today people are smarter, savvier than they've ever been. You have to gain their confidence in two ways to keep your relationship going. The first is that you won't abuse the privilege of having their personal contact information. Next is that you have something valuable to offer in exchange for the time you share. Once you have their trust, you must continue to earn it by respecting them, their time, and their privacy. So, show up on time, don't rush and make sure to give them your undivided attention, and leave when you are supposed to and don't overstay your welcome unless you are invited to. The results for you? You build outstanding loyalty. A business built on loyal clients is a business rich in value!

So, it's time to raise the bar and expect more from your website. If you find yourself being asked the same questions over and over, it's time to let your website address them for you.

Bob Stevens is the Head Talent Scout for Exotics

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