Escort Advertising: Getting a Better Response
by Bob
Stevens
San Diego Escort Malls and Directories are fairly popular. A few have been around for over 10 years now with new comers and copy cats showing up almost daily. Their format is very similar, dividing their website into cities, and from there the local San Diego escorts can pick from categories that best describe them or their services. They can chose from hair color, Blonde escorts , Brunette escorts, Redhead escorts, or by ethnicity such as Asian escorts, Latina escorts, Ebony escorts, etc., or they can chose based on availability, Daytime Delights or After Dark girls. They can also chose categories based on service types, from Sensual Body Rub Massage, to Fetish escorts, to BDSM Providers.
Once placed in these categories, if the directory is popular and has many advertisers, an escort's ad can be lost among the dozens and dozens of escort thumbnail photos posted there where they are all competing against each other for the viewer's attention.
All escorts feel they aren't getting enough calls and want to know how they can be more competitive. After looking at the largest and most popular directories, Exotics, Eros, and Cityvibe, I came up with some recommendations.
1. Advertise in Many San Diego Escort Directories not just one. Look, it's not like you're buying a sixty thousand dollar sports car and you have to choose only one. Most Internet directories average about $150 per month so why not pick two three or four directories to cover your bases. The major directories seem to have their own followings and even if each directory costs around $150 for a month, that is really quite a bargain considering you can get a dozen or more calls and make quite a few thousand dollars in return.
2. Advertise in More San Diego Escort Categories. Because San Diego is a large and diverse city, local San Diego Escort directories divide San Diego into the types of categories that best describe an escort's looks, services, or availability. If you fit more than one, for a nominal extra fee you can choose all the categories that apply to you. That way you'll have more exposure on the local San Diego Directory. If you're blond and only work in the evenings because you have a day job, place yourself in Blond and After Dark categories. If you do sensual massage, then put yourself in that category too. Same with Fetish and BDSM.
3. Offer More Services that'll place you in more categories. If you're a Brunette and other than escorting, you like to dress up in high heel shoes or role play as a naughty high school cheerleader or school girl, consider advertising in the San Diego Fetish Categories to place yourself in front of that customer or audience. Make sure you have photos that show you in these outfits to stimulate the imaginations of the viewers who are turned on by these things.
4. Have a good Thumbnail Photo. Since website viewers usually go first to the category of their primary interest and sees who is available form there, they will be looking over the small thumbnail photos to see who grabs his initial attention, then he will click that thumbnail photo to view the corresponding ad. So having a good thumbnail photo that captures the viewer's attention is an absolute must.
5. Have Good Professional Photos. If you put up cheap, blurry photos, the message you are sending is that you are promoting yourself as a low grade amateur. While some people think this is a novel approach to separate you from the deceiving stock photos ploy which is a common among practice among San Diego escort agencies and some independent escorts who buy left over professional modeling photo-shoot photos, our research shows that escorts and agencies who use real photos that are professional, sharp, and colorful, capture the attention of male customers so much better, and those ads get so many more clicks and visitors to their ads that the other escort ads just don't.
6. Have your Escort Photos Verified. Since I just mentioned the problem with stock photos, one way you can get a much better response to your ad is to have your photos verified by the San Diego escort directory who's posting your ads. Send them photo copy of your ID so they can match your photo ID to the pictures you submitted for your ad. If they match they will Verify your ad by placing some icon on it saying so. Then customers will know your ad is real and that you are an independent provider. This seems to be of value because Independent providers have a much better working attitude than agency girls.” Some of you may not want to submit you photo ID, but with Federal Law 2257 becoming the standard practice, you'll have to submit your ID anyway to advertise any adult services or content. So you might as well make it work for you and use it toward your advantage.
7. Change Your Photos Often. San Diego Hobbyists visit escort directories as often as people eat when they are hungry. If your ad stays the same its ability to attract viewers will diminish with time. Keep potential male customers coming to your ad by changing your photos every few weeks. Try different looks and different outfits. A customer who was not captivated before in your sexy bikini just might call you when you model those thigh high fishnet stockings with high heal shoes because he has a foot fetish, a pantyhose fetish, or maybe a shoe fetish.
8. Make Sure Your Photos and Ad Text Match the category you are placing your ads in. If you do sensual massage, make sure your ad descriptions describe how good you will make them feel under your arousing and sensitive, healing touch, and have photos to match the mood you wish to create. If you are a Mistress or Domina, and offer Dominatrix or BDSM services, make sure your text here is specific to your services and your photos show you in leather gear holding the tools of your trade (a flogger, whip, paddle, etc.) and looking stern with a strong commanding presence. Help the viewer see that you do have the proper attire, equipment, and attitude to provide the services you are offering in your adult service providers advertisement.
9. Use a Blinking Thumbnail. An animated Gif or blinking Thumbnail is a feature where two or three photos rotate from one to the other in a times sequence. If your ad is lost in a crowded category of many other escorts, one way you can draw their attention away from what they are looking at and to your ad is to use a blinking thumbnail. Since the human eye is drawn to movement, the "blinking" movement action will draw much more response to your ad, thus increasing the amount of call you get. Our statistics show that escorts who use blinking thumbnails get consistently more visits to their ad each month than ads that have a static photo.
10. Buy a Top Position. Most escort directories rotate the ads in the thumbnails rails with each visit to a category page so that each escort ad gets a chance at the top of the page. Our statistics show that escorts who pay for the top positions get consistently more visits to their ad each month than ads that are not prominently placed and rotate randomly.
11. Front Page Positioning. Many escort directories have advertising space on their front page or home page where you can get yourself seen first by every visitor to that city portal page, and placement here gives you the opportunioty to get a viewer's attention first and beat the other advertisers to the punch so to speak. It's like cutting in front of the line at the movies, but here you can pay for it, and your increased response will more than pay for itself.
12. Get Escort or Hobbyist Reviews. Many hobbyists in San Diego and abroad are spooked by new advertisers or ads with new very attractive escort ads in San Diego because often these ads are just law enforcement setting up stings to bust escorts and Johns. If you are a new escort in San Diego see if you can get a review on a well known escort review site by an established and respected hobbyist so that all other hobbyists who may have been reluctant to try you out, will now know you are real and perfectly safe to call.
13. Be Good, But Not Too Good! While good reviews do help you get more calls, ask your clients to not go to town sharing your most intimate moments or activites of your private time together. If your reviews are "too" good, you'll start drawing the attention of law enforcement who will most certainly be looking to bust you. So be careful. Then once you get a few reviews on the boards and everyone knows you are safe, ask your clients not to write anymore reviews about you and if they do, keep it good, but not over the top.
To wrap this up, will many of the suggestions above cost you a few extra dollars? Sure, but think of it this way. Think of how much more money you'd be losing in lost calls or unbooked appointments.
Bob Stevens is the Head Talent Scout for Exotics
Other Articles
Escort Glossary: Understanding Industry Slang
Modeling: Industry Terms and Definitions
The Real Cost of An Escort (Humorous)
Prostitution Loophole (Satire)
Differentiate Yourself From Other Escorts
Models & Escorts: Looking Your Best
A Special Benefit Every Customer Wants
Escort Advertising: Writing Ads and Website Introductions That Sell
Tips For Escorts to Increase their Exposure, Response, and Client Retention
Using Your Escort Website To Shorten Your Sales Cycle
Designing Your Personal Escort Website: Finding the Best Keywords
Your Personal Escort Website: The Merits of Exchanging Links
Escort Advertising: Tips For a Better Response
Better Escorting Through Emotional Connections
Healthier Escorting Through Emotional Detachment
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